Best Online Bachelor’s Degree Program in Marketing

An online bachelor’s degree program in marketing program provides students with analytical skills to develop, promote, sell, and distribute services and goods to diverse consumers. They are also equipped with strong communication, artistic, and sales skills.

There are so many career prospects for students in the marketing field, they can go on to take up roles such as Retail merchandiser, Market researcher, Marketing executive, Business adviser, etc.

Online bachelor’s degrees in marketing typically require students to complete between 120 and 128 credits to graduate and full-time students can complete a bachelor’s in marketing in four years.  There are also accelerated programs or summer semesters that can help students complete their degrees faster. Below are the areas of specialization students can opt for within the marketing program.

  • Brand management
  • Business management
  • International marketing
  • Business psychology
  • Digital Marketing
  • Social media management
  • Luxury brand management
  • Packaging and brand design
  • Sports marketing

This article covers information on the Best Online Bachelor’s Degree Program in Marketing. Information on the colleges that provide the best online bachelor program in marketing is provided below, explore this list and choose the college that suits you.

Best Online Bachelor’s Degree Program in Marketing

1. McKendree University

McKendree University offers an online bachelor’s in marketing program that prepares graduates for entry into an MBA program. Coursework focuses on customer satisfaction and emphasizes communication. Learners develop critical thinking skills they can apply in their careers.

The course’s curriculum covers topics such as consumer behavior and principles of marketing. Students enrolled in this program are required to complete a capstone in business strategy and policy prior to graduation. Interested candidates are required to submit a high school or GED diploma.

The average cost of tuition per credit for this college is $400 for both in-state and out-of-state. This institution holds accreditation from the International Accreditation Council for Business Education.

2. New Mexico State University-Main Campus

NMSU’s bachelor’s in marketing degree online also offers a concentration in PGA golf management. The marketing program allows students to explore retail management, global marketing, and marketing management.

Candidates are expected to have a 2.75 GPA or a 21 ACT score or a 1060 SAT score. Transfer students need 24 credits and a 2.0 GPA. The average cost of tuition per credit for this college is $380 for both in-state and out-of-state. This institution holds accreditation from the Association to Advance Collegiate Schools of Business.

3. University of Arkansas at Little Rock

The University of Arkansas at Little Rock offers an online marketing program with an emphasis on digital marketing.  The curriculum covers core course topics such as advertising to businesses and consumers. Enrollees also learn how to build and manage relationships. Learners complete the 120-credit program fully online. Applicants for this program are required to have at least a 2.25 GPA.

The average cost of tuition per credit for this college is $280 for both in-state and out-of-state. This institution holds accreditation from the Association to Advance Collegiate Schools of Business.

4. Franklin University

Franklin University offers one of the best online bachelor’s in marketing programs. This program covers marketing strategy, digital advertising, and market research. Students have the option of choosing electives such as global marketing, social media marketing, and customer relationship management.

This program takes a course of six- and 12-weeks. Applicants are required to have a high school or GED diploma.

The average cost of tuition per credit for this college is $398 for both in-state and out-of-state. Franklin University holds accreditation from the International Accreditation Council for Business Education.

5. Brenau University

Brenau offers a bachelor’s in marketing degree that instructs students on creating persuasive marketing plans and choosing profitable target markets. Distance learners enjoy access to tutoring, academic coaching, and math and writing help.

The program covers courses like marketing research, advertising management, and consumer behavior. Candidates must have a 2.5 GPA. The average cost of tuition per credit for this college is  $690 for both in-state and out-of-state. This institution holds accreditation from the Accreditation Council for Business Schools and Programs.

6. Florida Atlantic University

Florida Atlantic University offers an online bachelor’s in marketing program that emphasizes brand communication, social media outreach, and customer relations through advertising. Students can choose electives in topics like promotional management, international marketing, and strategies in business markets.

The average cost of tuition per credit for this college is $263 for in-state students and $782 for out-of-state students. This institution holds accreditation from the Association to Advance Collegiate Schools of Business.

7. Minot State University

Minot State University’s bachelor’s in marketing online program instructs students mainly on data marketing techniques. Students are equipped with skills in sales, advertising, and public relations skills. Degree-seekers complete advanced coursework that covers topics such as applied business research and consumer behavior. Online learners can participate in an internship program.

Students interested in enrolling in this program are required to have a 2.75 GPA. Applicant must also present completion of high school core courses and submit a statement of intent.

The average cost of tuition per credit for this college is $340 for both in-state and out-of-state students. This institution holds accreditation from the International Accreditation Council for Business Education.

8. University of West Alabama

The University of West Alabama offers an online bachelor’s in marketing degree that can help graduates advance their careers or gain entry into MBA programs. The curriculum covers courses on personal selling, entrepreneurship, and retail management.

Applicants are required to submit high school or GED transcripts. Students transferring from two-year colleges may apply up to 60 credits toward their bachelor’s degree. The average cost of tuition per credit for this college is $325 for both in-state and out-of-state. This institution holds accreditation from the Accreditation Council for Business Schools and Programs.

9. Maryville University of Saint Louis

Maryville University’s online bachelor’s in marketing program offers a combination of coursework in traditional business principles and new marketing concepts.

The program’s coursework covers branding and services marketing. Students will also be equipped with skills in marketing and digital media.

The average cost of tuition per credit for this college is $500 for both in-state and out-of-state. This institution holds accreditation from the Accreditation Council for Business Schools and Programs.

10. University of Louisiana at Monroe

University of Louisiana at Monroe’s online bachelor’s in marketing degree prepares students for careers in brand management, consumer relations, and advertising. Applicants are required to submit their high school transcripts showing a 2.35 GPA.  SAT or ACT scores are also required.

The average cost of tuition per credit for this college is $400 for both in-state and out-of-state. This institution holds accreditation from the Association to Advance Collegiate Schools of Business.

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